How The Sims navigated 20 years of change to become one of the most successful franchises ever

If you could be anyone, who would you be? For two decades, the Sims franchise has answered this timeless question for hundreds of millions of players.

Every time you boot up The Sims, it’s akin to conducting a social experiment on virtual beings. You can build a character and a home from the ground up, form connections and shape generations. Or, you can burn it all down and wreak havoc.

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